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What is a Case Study, and Why is it Important?

What is a Case Study, and Why is it Important?

If a marketing firm offers their service to businesses, they will hand out every detail to the organization, from strategy to the expected outcomes. If an online store wants to partner with a shoe brand, the store usually hands out the possibility that they will sell...
Let’s Discuss Shopping Behavior

Let’s Discuss Shopping Behavior

So, let’s discuss Shopping Behavior. In the world of digital marketing, this topic relates to understanding how your target market purchases your digital products and/or services. This data is vital stepping stone to achieving your targeted audience and expand...
Should Buyer Emotions Tie into Marketing & Sales Efforts?

Should Buyer Emotions Tie into Marketing & Sales Efforts?

Despite the superior technological advancements that humanity has achieved, one thing remains true; humans will always rely on emotions when making decisions. Regardless of the data analysis, extensive pro and cons list, and comparative charts, humans will...
What will my business gain from a Business Audit?

What will my business gain from a Business Audit?

Businesses and brands everywhere know how important it is to evaluate their processes, performance, and measure each procedure carefully through an audit program. Many companies choose to blindly audit themselves through techniques of constant reviews and simple...