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Attending meetings with a potential client is an important key to business. It is a gateway to open your expertise, expand ventures, and sign up for a collaboration. According to Bloom, productive meetings with a potential client can ensure a job or contract, and it is uncomplicated as it seems. 

Personal or virtual, there are many ways to prepare when it comes to meetings. Even if your client is leading, it is necessary to know how you could contribute while discussing business opportunities.

A business meeting is an event where you and the clients determine the things they require and answer those concerns by figuring out solutions through employment, completing projects, signing contracts, or simply building an objective for the week. In this article, we’ll tackle the preparations for meeting a potential client – one that is expecting to do business with you.

Research the potential client

Before attending any meetings, educate yourself with your potential clients. There is no harm in doing this, and it actually helps you familiarize yourself with the client’s character. According to Business News Daily, businesses use reputable social networks for professionals when conducting an application screening. You can also use platforms like LinkedIn to have an overview of the client’s background. Researching is beneficial as it lets potential clients know that you are dedicated to meeting with them.

Plan you questions

Think of a set of simple, “client-friendly” questions to assess the potential client’s interest. We suggest asking questions pertaining to deadlines, mode of communication, schedules, and additional details the client needs from you. According to LinkedIn, planning questions push the potential clients to share more about the business and keep the conversation going.

Strategize how you talk

Make the meeting healthy by strategizing how you conversate with the potential client. Keep the meeting on track by sticking with ideas relevant to the business objective. Don’t hesitate to throw in some small talks, but as much as possible, align it with the meeting’s goal. Also, remember to let the potential client speak uninterrupted.

Think from the client’s point of view

What information might the client require? What personal questions will the client ask? Try to anticipate the client’s perspective to avoid spacing out in the middle of the meeting. You can even prepare the materials or data needed to present yourself with ease. Even if you aren’t part of the project or business yet, being in an advantage is necessary. Besides, having the upper hand is the main goal in attending your potential client’s meeting, right?

Be on time

Confirm meeting location and schedule when a potential client reaches out. In an article by The New York Times, starting and ending a meeting on time saves everyone from exhaustion and keeps the resources from wasting away. Potential clients seeing your eagerness to attend the meeting increase your chances of getting commissioned versus the “no call, no show” competitors.

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